Value Communication
Services
It is much easier to write a huge global value dossier than to break it down into some country specific pages. The essence of the value story is credibility.
pharmaLevers is helping clients in the following way:
• adopt global Value Dossier to country needs
• identifying country specific core value messages
• establish credible argumentation
• testing value messages
• identifying gaps in value perception
• how to address and manage uncertainty
• question and answer catalogue (QAC)
• value communication strategy
• unconventional ideas for advertising