Value Communication - pharmaLevers

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Value Communication

It is much easier to write a huge global value dossier than to break it down into some country specific pages. The essence of the value story is credibility.

pharmaLevers is helping clients in the following way:

• adopt global Value Dossier to country needs
• identifying country specific core value messages
• establish credible argumentation
• testing value messages
• identifying gaps in value perception
• how to address and manage uncertainty
• question and answer catalogue (QAC)
• value communication strategy
• unconventional ideas for advertising

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